Industry Insights

To our male readers, thanks for opening rather than deleting this one after reading the subject line. This isn’t a twittersphere pointless rant on gender, but rather the findings of extensive research that could be putting fifty percent of the job seeking population off applying for your vacancy based on the words and phrases you use in your job advertisements and position descriptions. Accountants and bookkeepers are hard enough to find already, without unconsciously removing half of the applicant pool, so keep this article handy whenever you’re writing job advertisements.

Last month, we covered off how to write a compelling job ad, now it's time to start thinking about where to place it. Where you specifically place the ad will depend on who your ideal candidate is, so keep it in mind that you may need to use a variety of sources. We suggest you focus your effort on the advertising mediums that will give you most bang for your buck.